Colgate sensitive clove / #icloveit

Objective: Leverage the unique flavor profile to create buzz around the launch of
Colgate Sensitive Clove and drive awareness

Idea : Launch of co-created “Clove” Flavored ice cream with Baskin Robbins.

• Flavor to be promoted as “Flavor of the month” in July’16

• Use of contextual branding in store to announce the flavor

Amplifying the launch through Digital by Using key food genre influencers to talk about Colgate Clove & the launch of the ice cream with Baskin Robbins.

Tastings and creation of recipes by chefs and Use of social media to build on virality

- #icloveit tag across platforms